Surge in flight demand for Tết holiday
In anticipation of Tết holiday demand, Traveloka introduced the Tết Travel Super Sales promotion, offering more travel opportunities and added value for customers.
Traveloka, Southeast Asia's leading travel platform, has witnessed a remarkable surge in enthusiasm among Vietnamese as they prepare to welcome the Tết (Lunar New Year) holiday.
The platform experienced an almost twofold increase in booked flight seats, both for domestic and international destinations, in January 2024 compared to December 2023.
In anticipation of Tết holiday demand, Traveloka introduced the Tết Travel Super Sales promotion, offering more travel opportunities and added value for customers. This promotion features discounts of up to 50 per cent on all Traveloka products, available from January 5, 2024, to February 25, 2024, with a special Flash Sale Week scheduled from February 6 to February 19, occurring every day from 11:00am to 1:00pm.
Iko Putera, CEO of Transport, Traveloka, said: "Traveloka recognises the significance of the Tết holiday season in Vietnamese culture. Therefore, we offer our customers the opportunity to embark on journeys, discover new places, and commence the new year with travel aspirations with their loved ones. Our dedication lies in consistently staying attuned to trends, allowing us to present travel products and attractive deals that cater to the evolving needs of our customers.”
According to the latest data from Traveloka, the most attractive domestic destinations during Tết are HCM City, Hà Nội, Đà Nẵng, Vinh, Huế, Hải Phòng, Quy Nhơn, Đà Lạt and Buôn Mê Thuột. Meanwhile, the most preferred international destinations during this period encompass Bangkok, Singapore, Seoul, Kuala Lumpur, Bali, Taipei (China), and Chiang Mai.
In 2024, Vietnam tourism industry aims to welcome 17-18 million international visitors, serving 110 million domestic tourists, with total tourism revenue reaching approximately VNĐ840 trillion. These promotional programmes by Traveloka are efforts to contribute to the promotion and stimulation of Việt Nam's tourism, as well as to achieve the industry's goals. This also demonstrates Traveloka's extensive partner network in Việt Nam, working together to build these programmes.
“Việt Nam remains a key market with great potential for Traveloka. Prioritising our consumers is crucial; we remain dedicated to fulfilling their travel passions and driving the growth of Việt Nam's tourism industry through innovative programs and initiatives that benefit our users,” Iko added. — VNS
