New Starbucks outlet in District 7. — VNS Photo

HCM CITY (Biz Hub) — Starbucks Viet Nam has opened its ninth outlet in HCM City on Sunday, showing its commitment to thoughtful and disciplined growth in the country.

Located at the newly opened shopping centre Vivo City in District 7, this is the first Starbucks outlet to be located inside a mall.

A representative from Starbucks Viet Nam told Biz Hub that the company initially opened stores at corners of crossroads to develop trademark awareness, and then planned to open in shopping malls.

Vivo City is considered a good address for the company as it is a one-stop-shop centre with fashion shops, a food court, supermarkets and a playground for children.

At the opening of the new outlet, Starbucks also launched a new summer Frappucino beverage inspired by the promise of discovery and energy that the season holds. These beverages combine the perfect blend of creamy comfort, delicious taste and ultimate refreshment. The new beverages are available from April 21.

Customers can also enjoy a special offer of a buy-one, get-one-free for food and beverages if they pay with cards issued by Standard Chartered Bank. — VNS