Việt Nam emerged as one of Singapore's top 10 markets, contributing 459,000 visitors by the conclusion of 2023. — Photo hanoimoi.vn

Singapore Tourism Board (STB) has renewed its longstanding partnership with Southeast Asia’s leading travel platform, Traveloka, through a one-year Memorandum of Cooperation (MoC) signed in Jakarta.

The MoC signing comes as Singapore rides the recovery of outbound tourism from Việt Nam. Last year, Singapore welcomed a total of 5.28 million visitors from the Southeast Asia region, notably Việt Nam emerged as one of Singapore's top 10 markets, contributing 459,000 visitors by the conclusion of 2023. The continued recovery reflects Singapore’s appeal as a world-class lifestyle destination for Vietnamese and visitors from Southeast Asia, as well as the invaluable support from industry partners such as Traveloka.​

The MoC marks the deepening collaboration between STB and Traveloka, moving beyond the confines of marketing campaigns. Notably, it will focus on sharpening the targeting of consumers through the sharing of insights and data. Additionally, both parties will explore the introduction of new Singapore products and experiences on the Traveloka platform. The new agreement reflects a shared dedication to innovation and the enhancement of visitor experiences across multiple Southeast Asian markets.

These efforts also align with the Singapore Tourism Board’s latest campaign “Made in Singapore”. It highlights how everyday ordinary moments are made extraordinary through a rich tapestry of unique and unexpected experiences, made possible only in Singapore. The MoC with Traveloka reinforces this commitment by introducing new avenues for personalised and tailored experiences, to enhance visitor experiences and showcase Singapore’s diverse offerings to a wider audience across Southeast Asia.

Caesar Indra, President of Traveloka, said: "Singapore holds a prominent position as one of the top outbound destinations in the region, as in 2023, we witnessed a significant increase of 80 per cent in the total search and transaction volume from Indonesia, Malaysia, Thailand, Việt Nam, and the Philippines to Singapore as a destination, compared to the previous year.

"We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to provide more benefits and fulfill consumers’ holiday aspirations, including their Singapore vacation plans and this collaboration marks an exciting chapter in enriching experiences for our customers."

This MoC signing signifies a joint commitment by STB and Traveloka to co-invest in marketing campaigns, focusing on Indonesia and expanding to Malaysia, Thailand and Việt Nam. STB and Traveloka are planning to undertake several marketing initiatives including jointly hosting influencer familiarisation trips and developing video assets for digital and social media production. — VNS