AirPay, an integrated mobile wallet, said more consumers adopted Airpay digital payment method during the recent Shopee 12.12 Birthday Sale.

“This was highlighted by a 40-fold increase in AirPay transactions in the first hour on December 12 compared to an average day, as people turned to digital payments for its convenience and ease of use,” the company said.

Vu Minh Duc, CEO of AirPay, said: “Our integrated mobile wallet allowed users to check out purchases more quickly and securely while also accessing exclusive deals. It is heartening to see more people use digital payments as their preferred payment method. This is a positive trend as digital payments become increasingly important in driving digital inclusion and the acceleration of our region’s digital economy.”

Shoppers used AirPay to discover exclusive deals, earn rewards and complete orders during the Shopee 12.12 Birthday Sale.

The most popular categories AirPay was used for were home and living, fashion and mobile and accessories, showing that people have become comfortable with using digital payments for essential and lifestyle needs.

There was also growing digital adoption in smaller cities and provinces like Da Nang, Thua Thien-Hue and Ha Tinh.

AirPay adoption increased across generations. For example, consumers aged from 18 to 34 continued to use AirPay to shop for various needs such as cooking utensils, mini wallet and smartphone accessories.

There was a 24-time surge in adoption by Gen X users aged above 50 from an average day.

Duc said, “As users become more accustomed to digital payments, we are committed to further growing our eco-system of partner merchants so all users benefit from the convenience both online and offline, while businesses enjoy better growth in future.”

AirPay is an integrated mobile wallet that offers users easy access to digital payment services.

Launched in 2015, it enables a seamless shopping experience by allowing users to make online payments on Shopee, top up their wallets, transfer and withdraw funds, and make payments offline at thousands of merchants’. — VNS