Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has recorded a strong start to its 11.11 Big Sale.

During the first hour of 11 November it recorded 20 million visits across the region.

In the first eight hours health and beauty, home and living, mobile and accessories were the most popular product categories in the Vietnamese market.

People are also stocking up on beauty and skincare products.

In the first eight hours of November 11 shoppers bought over 4,500 units of L'Oreal Paris 3-in-1 Micellar Water.

Vietnamese are making full use of exclusive promotions on Shopee to buy their favourite premium items.

For instance, Shopee observed that consumers are buying smartphones and even motorcycles online, with the highest transaction value being VND100 million.

Discover more unbeatable deals at ‘Shopee 11.11 Big Sale’ until midnight at https://shopee.vn/m/11-11

Shopee launched in seven markets in 2015 to connect consumers, sellers and businesses in the region.

It offers an easy, secure and engaging experience that is enjoyed by millions of people daily.

It offers a wide product range, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market.

Shopee is also a key contributor to the region’s digital economy with a firm commitment to help brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited, a leading global consumer internet company.

In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney.

Sea’s mission is to better the lives of consumers and small businesses using technology.