At the inauguration in HCM City on July 2, Lim Young Jin - Shinhan Card president and CEO, said: “I am delighted at the opportunity to be a part of the vibrant Vietnamese financial market through Shinhan Finance. We also plan to provide new financial services and customer experiences by offering our Vietnamese customers the Total Financial Solution, which is based on strong synergy between the leading foreign bank in Viet Nam, Shinhan Bank, Shinhan Securities and Shinhan Life.”

Shinhan Card acquired Prudential Vietnam Finance Company Ltd., recently and has taken over all the company’s existing business and customers.

It also unveiled on July 2 a new brand identity and the slogan ‘New Experience, New Value’

The new branding is part of the organisation’s strategy to evolve its business and create a foundation for new opportunities.

With Shinhan Card’s know-how in financial products and its own 11 years’ experience in the Vietnamese consumer lending market, Shinhan Finance will be the best customer-oriented finance company in Viet Nam.

There are four independent subsidiaries of Shinhan Financial Group in Vietnam: Shinhan Bank Vietnam, Shinhan Securities, Shinhan Digital Solution, and Shinhan Finance. —VNS