The Saigon Union of Trading Co-operatives (Saigon Co.op) and Saigon Co.op Investment Development Joint-Stock Company (SCID) on January 12 opened a Sense City department store on Pham Van Dong Street in HCM City’s Thu Duc District.

Located on the first, second and third floors of Giga Mall at 240-242 Pham Van Dong Street (previously Kha Van Can) in Hiep Binh Chanh Ward, it is Saigon Co.op’s first Sense City in HCM City and the fourth in the country. The others are located in Can Tho, Ben Tre and Ca Mau.

With a modern design covering 30,000sq.metres, Sense City Pham Van Dong offers a full range of shopping, dining, and leisure options under one roof.

Its food court area offers more than 200 typical dishes of Viet Nam and other Asian countries.

The modern shopping area features hundreds of international and local brands such as Nike, Adidas, Levis’, G2000, Fit Flop, Noir, Aldo, high-end jewellery brands, Fahasa bookstore, Dream Kids children’s playing area, Starbucks, Highlands, Wayne’s Coffee, and a Singapore-standard Co.opXtra hypermarket selling imported special and high quality Vietnamese products.

Nguyen Thanh Nhan, Saigon Co.op’s general director, said that Sense City reflected Saigon Co.op’s intention to cover all market segments.

Sense City Pham Van Dong, with the Co.opXtra hypermarket inside, would offer an ideal shopping and entertainment destination for people living in Thu Duc District and surrounding areas, especially during the Tet (Lunar New Year) holiday, he said.

To celebrate the opening, Sense City Pham Van Dong had organised music shows on the weekend and a lucky draw with prizes including a Honda SH scooter, vouchers worth a total of nearly VND20 million (US$862).

Meanwhile, Co.opXtra is offering sharp discounts on hundreds of products and high reward points to customers who register for its membership cards for the first time.

With its prime location, the department store is expected to receive 10,000 shoppers a day. — VNS