The Japanese Sakura Vietnam will change its brand name to Sakuko Vietnam from December 15, the company said at an event in Ha Noi on Saturday.

The company, an affiliate of Sakura Group, will also launch its new brand identity in Viet Nam while opening its 10th convenience store on Doi Can Street in the capital city this month.

"With the debut of the new brand name, we hope to contribute to changing the quality of life of Vietnamese people by providing them with quality Japanese products and good services,” Sakuko Vietnam managing director Cao Thi Dung said.

Sakura Vietnam, now Sakuko Vietnam, entered the Vietnamese market in September 2011 with the goal of becoming a leading provider of Japanese goods in Viet Nam. It operates a convenience store chain of the same name.

To date, it has opened nine stores in Ha Noi, six franchised agencies and over 500 distributors nation-wide.

Last week, the company’s convenience chain received the “Trust and Use 2017” award from the Vietnam Economic Times. The title aims to honour enterprises with the top 100 quality products and services that are trusted and used by consumers.

Besides consumer goods, the enterprise will also operate in hotel, construction and logistics industries. — VNS