Prudential Vietnam Assurance Private Ltd on March 18 launched its bold and multi-touchpoint campaign called “We are the people that DO” in Viet Nam, reaffirming its focus on helping customers of today and tomorrow progress in life, together with its steadfast commitment to “Listening. Understanding. Delivering.”

The new branding reinforces the company’s customer-first commitment, focusing on human connections, simplicity and innovation.

“As a leading life insurer in Viet Nam for the past 20 years, Prudential has continued to listen to its customers and understand their needs, as well as safeguard their financial future and quality of life, “said Clive Baker, CEO of Prudential Vietnam.

“Our new brand commitment ‘Listening. Understanding. Delivering.’ demonstrates our commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs while making engagement easier for today’s digital-savvy customers.”

“We DO” is a dynamic campaign that was launched across Asia on January 3, first in in Hong Kong. In Viet Nam, Prudential is officially launching the We Do campaign, which aims to celebrate the drive and optimism of people looking to progress in life.

The campaign will be rolled out across multi-media channels, including television, outdoor, online, newspapers and magazines from March 11 to June. — VNS