Mr. Vo Minh says SBV Danang strongly supports the continued development of Prudential Finance's Danang Branch.  — Photo  Minh Khoi

Through its newly opened branch in Danang City, Prudential Vietnam Finance Company Ltd. (Prudential Finance) has shown a driving ambition to not only tap the potential of one of Viet Nam's localities with the fastest economic growth rate, but also to achieve recognition as the most reliable finance company in the country.

At a recent function held in Danang City to announce the company's second branch after the first one which opened in 2008, Mr. Sanjay Chakrabarty, Prudential Finance's Chief Executive Officer, said the branch opening was part of the company's business expansion strategy to ensure sustainable development to best serve customers in Viet Nam in general and Danang in particular.

Tapping potential with smart solutions

As a socio-economic hub and a leading tourism destination in the central and Central Highlands regions, Danang has one of the fastest economic growth rates as well as good infrastructure and a favorable business environment that offers a solid foundation for providing its residents better living conditions.

Mr.Vo Minh, Director of the State Bank of Vietnam, Danang branch, said that credit institutions, including banks and financial activities, in Danang are very active, creating favorable conditions for customers providing a selection of safe, affordable and high-quality financial services.

From the left: Mr. Park Sung Hoo, chairman of the Board of Directors; Mr. Vo Minh, director of the State Bank of Vietnam, Danang branch; and Mr. Sanjay Chakrabarty, Prudential Finance's Chief Executive Officer.  — Photo  Minh Khoi

"Since the commencement of business in 2007, Prudential Finance has grown to be one of the leading providers of unsecured retail consumer finance in Vietnam. The company has extended credit to over 250,000 customers. Prudential Finance currently serves an active base of 100,000 customers across 13 locations in Vietnam. To date, Prudential Finance have disbursed VND 13 trillion of loans which have resulted in thousands of new bank accounts being opened, helping to convert the "non-banking" population. We do hope Prudential Finance can endeavour to meet the legitimate aspirations of customers for a transparent and reliable finance company with reasonable interest rates," he said.

With its nationwide business network, Prudential Finance believes that it has the capability to offer customers in Danang in particular diverse and smart financial solutions, enabling them to fulfill their dreams and improve their living standards. "The Danang branch will apply Prudential Finance's standardised credit management quality and crisis management model as per our general strategy to become the best, most transparent and reliable finance company in Vietnam," Chakrabarty said.

The most reliable finance company

Chakrabarty added that through the branch opening in Danang City, Prudential Finance looks to become not only a leading finance company but also the most reliable financial service provider in the eyes of consumers and the community.

Prudential Finance in partnership with the Danang Association for Promoting Education has donated 50 bicycles to students in Danang.  — Photo  Minh Khoi

In addition, Prudential Finance is known as a trustworthy partner for the community. Most recently, the company along with the Danang Association for Promoting Education and the city's Thanh Khe District Association for Promoting Education, handed over 50 bicycles to disadvantaged but diligent students in Thanh Khe District. The bicycle handover was aligned with Prudential Finance's commitment to care for the community as stated in the company's business philosophy: Be the best company rather than the most profitable one.

Prudential Finance's endeavour and commitment to become a leading consumer finance company in Vietnam has been acknowledged by the multiple awards bestowed on it, including "The Best Finance Company Voted By Consumers in 2015" award from the Vietnam Bank Association and International Data Group Vietnam, the 2014 "Excellent Performance" Award from the Governor of the State Bank of Vietnam, the CIC Award in 2011 and 2013, the Golden Dragon Awards from 2009 to 2012, and many others.

In addition, according to the 2015 Vietnam Consumer Finance Market report by Stoxplus, Prudential Finance received the highest satisfaction results from customers for its interest rates, quick appraisals, quick disbursements, friendly staff and flexible loan schedule.