A new Oreo Pokémon product launched under a collaboration between Oreo brand and Pokémon brand. – Photo Courtesy Mondelez Kinh Đô

Oreo cookie, a Mondelez Kinh Đô Vietnam brand, has announced an agreement with Pokémon brand to deliver a special edition cookie collection and merchandise to delight both Pokémon traders and cookie lovers.

Accordingly, the new product has been available in the Vietnamese market from February 2024 in all leading retailers in the country.

“Our new collection will showcase the discovery spirit as we invite fans to collect all 16 Oreo Pokémon cookie embossments. Moreover, we are ready to surprise fans with a new Pikachu-inspired flavour and many special gifts with Oreo Pokémon images,” said Sameer Yadav, marketing director of Mondelez Kinh Do Vietnam.

The company also announced that each year they will co-operate with a famous brand to surprise their customers as well as to boost sales.

This year, under the co-operation with Pokémon, the new collection will have 16 different designs of Oreo Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew.

These cookies will come in many flavours such as vanilla, chocolate, strawberry, and blueberry ice cream.

Just like in the Pokémon world, some Oreo Pokémon cookies will be harder for collectors to find than others. In fact, each pack is randomly filled with Oreo Pokémon cookies, so not every cookie pack is guaranteed to contain all 16 Pokémon. Out of the 16 cookie designs, the Mew cookie is the hardest to find.

This is the first time Oreo has released a special edition Pikachu-inspired flavour.

Mondelez Kinh Đô is part of Mondelēz International, Inc. The company operates in three locations with more than 3,000 employees. – VNS