A very new model – Kia Cerato is introduced for the Viet Nam market. The new sedan C Class was developed from the best sale Kia K3 model. — VNS Photos

QUANG NAM (Biz Hub) — Kia Motors and Truong Hai Automobile JSC (Thaco) launched a new model – Kia Cerato – for the Vietnamese market, the deputy general director of Thaco, Bui Kim Kha, told Bizhub.

The sedan C class, based on the popular Kia K3, is the eighth Kia model to be introduced in the Vietnamese market.

According to Thaco, Viet Nam is the first market in Southeast Asia region where Kia Motors has decided to introduce the new Kia Cerato model under its global brand development strategy, with luxury design, hi-tech equipment, safety and protection.

Kia has already achieved a 60 per cent growth in sales with 9,000 cars sold in the first four months of this year in Viet Nam.

The price of the new Kia model is yet to be announced.

The Quang Nam-based automobile manufacturer has produced and distributed vehicles for several car manufacturers, including Kia from South Korea, Mazda from Japan and the French giant Peugeot.

Thaco plans to produce over 112,000 cars in 2016, with expected revenue of US$3 billion. — VNS