More sellers, affiliate creators join TikTok in H1
TikTok Vietnam, a popular short video platform, recently reported significant growth of its sellers and affiliate creators in the first half of this year.
TikTok Vietnam, a popular short video platform, recently reported significant growth of its sellers and affiliate creators in the first half of this year.
In the first six months of 2024, the number of sellers and affiliate creators joining TikTok Shop increased by 2.1 and 2.5 times, respectively.
The platform also saw a 79 per cent surge in the number of consumers seeking products on TikTok Shop.
Moreover, the growth of flash sale deal campaigns on the platform quadrupled in the first half of the year compared to the same period in 2023.
Notably, revenue from livestream sales during the TikTok Shop 6.6 campaign increased by 153 per cent compared to previous double-day campaigns in the first half, although the company did not disclose specific figures.
To drive sales further, TikTok Shop is focusing on improving customer experiences during the Mega Sale season, promising a fourfold increase in development efforts. The platform will expand exclusive opportunities for brands to participate in TikTok Shop Mall and take part in special campaigns while enhancing discount code support policies.
Moving forward, TikTok Shop will increase the frequency of flash sale deal campaigns during the year-end period, offering diverse activities and promotions.
The company will introduce various shipping fee programmes, including Xtra Freeship labels, the Monday freeship campaign, free shipping codes for zero dong orders, and shipping fee discounts of up to VNĐ70,000.
Furthermore, TikTok Shop is boosting its partner ecosystem, A.C.E. (assortment, content and empowerment) framework, and Shop Ads tool to meet the specific needs of brands and sellers during the year-end shopping season.
By investing in practical solutions and focusing on maximising support for business partners, fostering content creator creativity, and delivering multi-dimensional shopping experiences for consumers, TikTok Shop aims to create new business opportunities and contribute to the sustainable development of Việt Nam's digital economy. — VNS
