Customers buy Mondelez Kinh Do’s products. The company has upgraded product quality and packaging to welcome the Tet Holiday. — Photo Courtesy Mondelez Kinh Do

Mondelez Kinh Do Vietnam, a snacks manufacturer, has recently unveiled a diverse range of Tết offerings.

The company also prioritises convenience and affordability by ensuring stabilised prices of Tết Products and actively extends the distribution scale.

For this Tết, the company said it has dedicated efforts to enhance product and packaging quality and invested in a diversified portfolio of packaging designs for Tet products to meet the demand of Vietnamese consumers.

The company has introduced the "Kinh Do Loc" Tet gift set collection, featuring premium packaging and meaningful New Year messages.

In addition to traditional offerings, the company embraces innovation with exclusive Tet products from its international brands.

The products are readily available through a wide range of traditional and modern channels, featuring compelling stimulus activities and massive, eye-catching visibility.

In anticipation of the festive Tết season, Mondelez Kinh Do has strategically covered nearly 100,000 sales points in supermarkets, convenience stores, traditional markets, and grocery stores across the country, starting in the early days of November.

Furthermore, Mondelez Kinh Do products are extensively available on popular e-commerce platforms such as Shopee, Lazada and Tiki, as well as online channels of supermarkets like Coopmart, Big C, and Bach Hoa Xanh with enticing promotions to enhance the shopping experience for consumers.

"Tet 2024 signifies a pivotal moment for Mondelez Kinh Do as it endeavours to narrate a meaningful Tet story to Vietnamese consumers. This narrative is presented fresh and inspiringly, emphasising the values of togetherness and generosity. Guided by a consumer-centric strategy, Mondelez Kinh Do consistently and promptly understands the preferences and desires of Vietnamese consumers.

We’ve made extensive investments to provide consumers with a vibrant new year, filled with novel offerings and delightful experiences,” shared Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam.

As a member of Mondelēz International, Mondelez Kinh Do has consistently invested in state-of-the-art factories and automated production lines adhering to European standards. All Tet products from Mondelez Kinh Do are manufactured with strict adherence to hygiene and safety standards. — VNS