Metro Cash & Carry Viet Nam has announced a new pilot model at its Metro Thang Long store in Ha Noi with the hope of bringing traditional features of the Vietnamese people to their customers.— VNS Photo

HA NOI (Biz Hub) — The traditional cultural features of rural markets are being used in modern distribution channels to develop and advertise agricultural products from northern provinces.

Metro Cash & Carry Viet Nam has announced a new pilot model at its Metro Thang Long store in Ha Noi with the hope of bringing traditional features of the Vietnamese people to their customers.

With this plan, floor space is set aside and designed to look like a rural market. The area at the store in Ha Noi sells food and other products, and offers promotions.

Khuat Quang Hung, head of the Metro's General Affairs and Corporate Communications, told Biz Hub that the products were provided by suppliers and farmers from areas that grow clean vegetable and fruits in Dong Anh District of Ha Noi and northern Hai Duong Province.

"We have signed contracts with farmers and suppliers so that we can ensure the quality of our products as well as food hygiene and safety. Moreover, thanks to the co-operation, the price of many products such as carrots, corn, watermelons and many vegetables, is about 10-15 per cent lower compared with wholesale markets," he told Biz Hub.

Hung also added that thanks to the new model, their revenue had increased. "The revenue rose, especially on initial days. We also received many supportive ideas from customers," he said.

According to Hung, the pilot will be run until Tet (Lunar New Year). If the pilot goes smoothly, it will be expanded and applied to their systems in the entire region.

Currently, Metro has 19 wholesale centres in the county. About 95 per cent of their products are made in Viet Nam. — VNS