Masan Consumer Corporation, a subsidiary of Masan Group, has been named the second-most chosen consumer company in Viet Nam with 345 million consumer reach points (CRPs), according to a report released by Kantar World-panel Brand Footprint 2018, a global expert in shopping behaviour.

Masan Consumer has 39 million CRPs in four cities (Ha Noi, HCM City, Da Nang and Can Tho), and 306 million CRPs in rural areas, based on an “innovative metric” which “provides a true representation of shoppers’ choices”.

The company currently owns six brands ranked on the top 10 food and beverage lists.

Its products were chosen more than 130 million times by nearly 80 per cent of rural households and 16 million times by over two-thirds of urban households.

Among them, Nam Ngu, a fish sauce brand, remains the most chosen food brand in rural areas and is second in the urban ranking.

In the first quarter of the year, Masan Consumer’s net revenue reached VND3.5 trillion (US$154 million), a year-on-year increase of nearly 75 per cent.

It expects to reach net revenue of around VND7.4 trillion ($525 million) in the first half of this year, with a growth of 35 per cent compared to the same period last year.

The Kantar World-Panel Brand Footprint Ranking measures the strength of more than 18,000 brands in 43 countries on five continents based on actual consumption in terms of both penetration and frequency.

The annual report highlights several products in their rankings of top brands in the beverages, food, dairy, health and beauty, and homecare sectors around the world. — VNS