Masan Group Corporation on September 9 announced the launch of WINLife, a ‘one-stop shop’ network that offers consumers a seamless offline-to-online experience.

“In the past three years … Masan has taken steps to pioneer multi-utility retail models to meet the ever-evolving consumer demand,” a company spokesperson said.

“We are proud to launch the WINLife eco-system, a destination for strong brands with outstanding quality made by Vietnamese to serve Vietnamese consumers.”

Initially, Masan established a chain of 27 WIN stores at prime locations in Ha Noi and HCM City. WIN serves essential daily use of Vietnamese people, ranging from grocery (WinMart+), financial service (Techcombank), pharmacy (Dr. Win), F&B (Phuc Long) to telecommunication services (Reddi).

In 2022, Masan plans to launch from 80 to 100 WIN stores nationwide.

WIN store's design is inspired by Western European architectural style, consulted by French architects of Malherbe, the Paris-based architecture firm that has designed numerous showrooms for famous brands such as Dior, Louis Vuitton, Huawei, and others.

The highlight of WIN store is one main counter that is designed 360 degrees and a central payment zone to make payments more convenient and quicker. Besides the traditional payment method at the counter, consumers can order and pay for Phuc Long items at O-Zone, a cashless payment area.

Masan also introduces WIN membership programme with exclusive benefits. — VNS