LG Electronics Group has pledged to sponsor an amount of VND 130,000,000 to the Viet Nam Baseball and Softball Federation (VBSF) under a memorandum of understanding (MoU) signed between the two sides in Ha Noi on Monday.

The co-operation deal aims to bring an active change for the baseball movement in Viet Nam.

Baseball has become an official sport at the Olympics since 1992. It has been imported into Viet Nam since the 90s through co-operations between Viet Nam and foreign economics groups and organisations including South Korean companies working in the country.

The establishment of VBSF in 2020 was a key turning point to help and strongly support athletes to officially join tournaments while assisting Vietnamese baseball and softball communities to gradually catch up with professional techniques of the region and the world.

Being a leading electronics company of South Korea with 75 years carrying out business and global trademark, LG had a profound understanding of the local culture and market. Witnessing Vietnamese with sporting spirits and strong will, LG said it wished to contribute to the development of baseball and softball by improving the infrastructure system because it understood that modern infrastructure would be a practical background and a launching pad for athletes to promote their full potential.

Under the MoU, LG will support fund to rent a playground for coach Park Hyo Chul to train baseball players and lovers in Ha Noi in order to develop the baseball movement in the capital and in the country.

This signing event also carries a big significance in the context that 2022 is the celebration of the 30th anniversary of the establishment of diplomatic relations between Viet Nam and South Korea.

Tran Duc Phan, deputy head of the Vietnam Sports Administration and chairman of the VBSF said “ Korea is a leading country in baseball. The LG Twins particularly which was established in 1990 is one of the strongest teams in the country’s tournament. With the companion of LG, I believe that the young and new baseball movement in Viet Nam will achieve remarkable progress.”

Nam Sung Woo, general director LG Viet Nam’s Business and Marketing, said “ Over the last 27 years working in the country, LG has continuously contributed its efforts to bring more good life for Vietnamese. Particularly, in companionship with VBSF to promote baseball in Viet Nam and opening a new playground for youngsters, we hope with exalted activities, baseball will become popular and strongly grow, helping promote the competition level of the national team to approach regional and world standards.” — VNS