Brand competition is always fierce, it’s often said that competition is good for your business. In order to mark your brand presence on market, it requires your best compaign strategy. Recently, Vietnamese market has witnessed two interesting launching events which are Vinfast launching event in Paris and Ecoworld launched Ecoshare project on 30 September 2019 in Dubai.

Here are 3 similarities between those two brands that might surprise you:

Breaking down the prejudice against “Vietnamese goods” and proudly launching "domestic products” in the international market

It is undeniable that there was once a prejudice that "Vietnamese goods are not good". Nowadays, those stereotypes have been gradually overshadowed by the appearance of Vietnamese brands with quality products that meet international standards.

Last year, the Vietnamese people were finally able to own a car built entirely by a Vietnamse brand – Vinfast. Once again, this year everyone proudly witnessed Ecoworld's official international launch of the Ecoshare – Ecogo project on September 30, 2019 in Dubai. Ecoshare is a sharing application that was developed based on a blockchain platform. This app will display locations and associated units registered with Ecoshare called Agent Share. Creating an ecosystem for linking Ecoworld and Agent Share, partners will receive multiple benefits when participating. In addition, Eco investment opportunities are now officially available throughout Asia as well as the world market.

"Vietnamese domestic goods” are now fully qualified to conquer the Vietnamese market as well as other difficult international markets.

Successfully gaining credibility in the marketplace despite the "young age" of the companies' brands

The worthy result of this well-established investment in the international market is to leave a deep impression and to successfully build the reputation of the brand with domestic customers. Both Vinfast and Ecoworld are still new brands; therefore, building trust in customers' minds is not easy. Creating buzz and attraction through an ambitious launch event is a very wise, strategic step in the context of fierce competition from thousands of businesses established every day.

Core development values based on 4.0 technology

Vinfast can be proud of being the first Vietnamese brand to successfully produce cars that meet international standards and are qualified to be compared with other big car brands in the world. Similarly, Ecoworld with the Ecoshare - Ecogo super project has successfully attracted attention from more than 500 investors who were present at the launching event on September 30, 2019. Mr. Hero Vu, chairman of Ecoworld, said at the launch: “The digital revolution of the Ecoshare - Payasian – Ecoworld project will definitely change your point of view regarding the world in the next 3-5 years, because the Ecoshare digital platform is being built based on a combination of Mobile Technology (Fintech) + Internet of Things (IoT) + Artificial Intelligence (AI) + BigData + Blockchain. We call this a masterpiece because of our commitment to and our belief in the superiority of the project."

To expand the market and promote the brand, Ecoworld plans to organize new events in Korea, Hong Kong and Singapore. As follows:

In Korea on November 30, 2019, launch of EcoID and Payasian.

In Hong Kong on May 30, 2020, the Group's Blockchain launch of EcoChain and EcoWallet Smart Wallet solution will be launched.

And in Singapore on September 30, 2020, Ecoworld will launch a digital bank, the first electronic bank in the world, of EcoBank.

Website: https://ecoworld.co/