Klook, a travel and leisure e-commerce platform, has recently launched a new brand identity.

Its first end-to-end rebranding comes at a pivotal time in the travel industry.

"The rebranding is a massive milestone for Klook,” Eric Gnock Fah, chief operating officer and co-founder of the company, said.

“We've overcome many obstacles in the past two years to get here, and there's no better time than now to show everyone a new Klook.

"As we enter a new era of travel, this rebranding is our commitment to bring joy back to our customers who have missed the magic of travelling and be their go-to travel and leisure app at home or abroad."

Klook said it quadrupled the number of products and services during the pandemic from 100,000 in 2019 to over 490,000 in 2021, and doubled its global travel presence to over 1,000 destinations in 2021.

It has shifted gears to focus on domestic travel with new activities such as local workshops, staycations, cruises, and car rentals.

In another development, the company is launching Flickket, a new brand to accelerate the digital transformation of its merchants. It will provide them with dedicated tech solutions to digitise faster and expand product distribution globally.

Since 2020, the number of merchants coming on board to digitally transform their business has increased eightfold. — VNS