Food producer KIDO Group has recently signed a deal with Central Retail Vietnam Group to supply its new food and beverage brand, Chuk Chuk, to the latter’s 39 GO!, Big C and Tops Market supermarkets in Viet Nam and to its other chains in Thailand and other Southeast Asian countries.

Ten Chuk Chuk stores will be opened at the three supermarkets before the Lunar New Year, and expanded further in 2022.

KIDO expects the partnership to help its brands enter other Southeast Asian countries.

Tech giant FPT Group will help the two partners create operational procedures, management information systems (MIS), big data, and digital transformation applications, which would also help Chuk Chuk manage its daily operations in other countries.

Tran Le Nguyen, deputy chairman and general director of KIDO Group, said: “In our initial discussions, we realised there were a lot of things in common. We can learn and leverage resources from each other to achieve our business goals.” — VNS