Phu Nhuan Jewelry Joint Stock Company is installing enterprise resource planning (ERP) software, which it said would be the most important component in its digital transformation strategy in the era of industry 4.0 when consumption trends change rapidly.

It has chosen Deloitte, one of the world’s four leading consulting firms, and its latest and most famous ERP solution -- SAP 4HANA -- and Hitachi, CMC, and FPT to install it.

ERP is a business management software that integrates all facets of running a company like planning, development, sales and marketing.

Le Tri Thong, PNJ’s deputy chairman and head of the ERP project, said to sustain its advantages and maximise business operations PNJ needs to have a capable technology system that would help expand its network and product portfolio and gather more data.

According to Josephine Galla, SAP representative, SAP 4HANA is the latest generation of ERP technology and PNJ is the first company in Viet Nam to buy it.

PNJ also plans to develop new distribution channels and e-commerce related businesses to offer customers new shopping experiences. — VNS