Customers shop at Co.opmart Foodcosa supermarket in Go Vap District. Co.opmart chain has launched promotion programmes to boost consumption of "green products" as part of the "Green Consumption Campaign". — VNS File photo

HCM CITY (Biz Hub) — The annual Green Consumption Campaign, which seeks to improve people's awareness about environmental protection, kicked off last Saturday at Co.opmart Foodcosa supermarket in HCM City.

The campaign, organised by Sai Gon Giai Phong (Liberated Sai Gon) newspaper, the city's Department of Industry and Trade and Saigon Co.op, encourages businesses and consumers to be environmentally responsible.

Several projects on environmental protection have occurred this year to raise community awareness about environmental protection among residents.

Nguyen Thanh Nhan, deputy director of Saigon Co.op, said sales of "green products", especially fruits, increased nearly 150 per cent at Co-opmart supermarket during the campaign last year.

As part of the campaign this year, the Co.opmart and Co.opXtra supermarket chains implemented six promotions from June 6 to 25 to increase consumption of products produced by enterprises that were environmentally friendly, Nhan said.

About 200 enterprises have joined the campaign this year, with more than 2,500 products, an increase of 15 per cent over last year, he said.

During this period, customers will have a chance to buy "green products" at discounts of up to 50 per cent.

In addition, Co.opmart supermarkets will continue to use biodegradable plastic bags and environmentally friendly bags. They will also give instructions to consumers on how to classify different types of solid garbage.

As many as 40,000 volunteers have taken part in the campaign since it began in 2010. —VNS