The sales of GoFood merchants in Viet Nam in the first half of 2022 almost tripled year-on-year, showing a strong recovery in online food delivery transactions, according to the latest data from Gojek, Southeast Asia’s mobile on-demand platform.

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The number of users in Viet Nam on GoFood in the first half increased by 66 per cent year-on-year. The number of new users grew by 35 per cent, with the increase in Ha Noi almost five times higher than in HCM City.

Total order volume also increased in parallel, with the number of GoFood orders increasing by 72 per cent in the first half.

Users are also increasingly placing higher value orders. The average value of GoFood orders in the first half grew by 23 per cent year-on-year, despite prices of food items on GoFood remaining largely the same.

Le Nguyen Ngoc Dung, head of merchants at Gojek Vietnam, said, “The growth in sales of our GoFood merchants shows a strong economic recovery in Viet Nam, particularly in urban centers like HCM City and Ha Noi. As more people are now relying on online platforms for their everyday needs, food merchants that can leverage the power of digital services have a great opportunity to grow their businesses.”

The total number of merchants listed on GoFood in the first half increased by 83 per cent year on year. In June 2022 alone, the number of new merchants on GoFood grew by 21 per cent compared to the previous month, and increased by 31 per cent compared to the first quarter average.

Currently, GoFood supports tens of thousands of merchants of all sizes in Viet Nam via its platform, from international brands and larger merchants with chains of outlets, to micro, small and medium enterprises.

Gojek connects more than 200,000 motorbike driver-partners and tens of thousands of merchants to millions of consumers in Viet Nam. GoFood is one of the country’s leading food delivery services offering more than a million meals on-demand. — VNS