Vietnamese Flamingo Holding Group has signed a strategic cooperation agreement with the Korea Association of Travel Agents (KATA) in Seoul to advertise its Flamingo Cat Ba Resort and Dai Lai Resorts.

Under the agreement, the two companies will cooperate in marketing Flamingo Holding Group’s brand, developing partner networks and promoting high-end resort products to attract international tourists to Viet Nam in general, as well as Vinh Phuc and Hai Phong in particular.

This strategic agreement aims to serve about one million South Korean tourists to Flamingo Hotels & Resorts system from now to the end of 2023. The figure will likely be increased many times in the coming years.

Tran Thuy Dung, Marketing Director of Flamingo Hospitality Management, a member of Flamingo Holding Group said: “Flamingo Group is very pleased to co-operate with KATA to contribute to raising the value of Viet Nam's tourism industry to international standards.”

Oh Chang-Hee, KATA’s chairman said that this was the first time they have cooperated with a partner from Viet Nam.

He added they would jointly promote the beauty and potential of Viet Nam to a large number of South Korean tourists to create once-in-a-lifetime experiences through resorts managed by Flamingo. — VNS