Wink Hotels, a revolutionary new hospitality brand which aims to redefine affordable luxury will open its first hotel in March.

On Thursday the company announced their new, 237-room hotel will be at 75 Nguyen Binh Khiem in Da Kao, District 1.

Wink Hotels is Viet Nam’s first homegrown, international-standard hotel group that directly appeals to a dynamic generation emerging throughout Indochina, catering to their fast-paced lifestyle and immersing them in each destination.

Distinctively Vietnamese, Wink Hotels is differentiated by its contemporary ethos of chic and creative design, deep functionality and traditional Vietnamese values. Wink’s pillars include genuine and casual customer service and stellar guest experience.

Wink Hotels offer an exciting new style of travel experience inspired by and purpose built for the modern lifestyle of Viet Nam. Each Wink Hotel is designed to act as a launchpad to the city, a cool lifestyle hub which plugs you into the latest happenings and hotspots.

In a disruptive move that will change the hospitality landscape, Wink Hotels will introduce a ground-breaking STAY24 programme that guarantees a full 24-hour guest experience regardless of check-in time. With this flexible concept, Wink Hotels lead the hospitality trend in delivering exceptional value to the guest experience. For an added touch of innovation, efficient check-in can be done by accessing your electronic key via the Wink App.

The first Wink Hotel in Saigon features artwork collaborations with Vietnamese contemporary artist Nguyen The Son and cool vending machines from the US.

Wink Hotels has also announced a pipeline of 20 hotels within the next five years, including Wink Hotel Hanoi West Lake at 18 Thuy Khue. The property which is expected to open in the third quarter of 2023 will also feature Wink Suites (serviced apartments) as well as a stunning rooftop pool with panoramic views of Ha Noi. All rooms will have views of the West Lake.

“Asia’s fast-growing economies are being powered by upwardly mobile millennial entrepreneurs, but nowhere more so than in Viet Nam which has the most inclusive and dynamic, young-at-heart population in the region, if not in the world,“ said Wink Hotels Chief Executive Officer Michael Piro.

“With Wink Hotels, we believe we have created a hotel brand which truly speaks to them and their needs, in a user-friendly style that will appeal to guests of all ages.”

Wink Hotels is conceived by developer, Indochina Kajima, operated by Indochina Vanguard (both joint venture companies with Indochina Capital and Kajima Corporation, and Vanguard Hotels respectively) and designed by leading French architects AW. — VNS