MoMo has been once again named among the Best Brands Rankings 2022 in Viet Nam by UK-based market research firm YouGov.

The Vietnamese fintech unicorn held fifth place in the Top 10 brands this year, up five places from last year.

The rankings are based on the YouGov Brand Index score, a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendations, and reputation.

In 2022, Samsung topped the table, followed by Vietnam Airlines, Shopee, Panasonic, MoMo, Kinh Do, Omachi, The Gioi Di Dong, KFC and Biti’s.

Commenting on YouGov’s Best Brands Rankings 2022 Vietnam, Thue Quist Thomasen, CEO of Decision Lab, YouGov’s exclusive partner in Viet Nam, said that “the lesson here is that brands which want to increase their market share need to invest not just in high-quality products and services but also in brand reputation. This will help to build long-term brand engagement and customer loyalty.”

MoMo, in addition to its efforts to promote cashless payments, provides a platform to make it easy for people to access financial services, promote financial inclusion and support small businesses and business households in digital transformation in Viet Nam. It also built a donation platform to connect millions of benefactors nationwide.

With a journey of more than 15 years of development, MoMo has built an ecosystem with more than 50,000 partners and 140,000 payment acceptance points nationwide.

MoMo super app has become a familiar app for tens of millions of Vietnamese people by meeting almost all their daily needs such as payment, money transfer, shopping, travel, finance-insurance, and charitable contributions.

Nguyen Ba Diep, MoMo’s co-founder, said that brand health is an important factor for businesses, especially to those in the financial sector. "We are delighted that our efforts have been recognised by prestigious international organisations. To be voted among the best brands has demonstrated users’ trust in the MoMo brand and it is motivation for us to constantly consolidate that trust." — VNS