Co.opmart is celebrating its 20th anniversary. — VNS Photos

HCM CITY (Biz Hub) — To mark its 20th anniversary, Co.opmart plans to undertake many practical and meaningful activities at its outlets around the country to say thanks to its customers.

The celebrations begin with the three-day Co.opmart Customers Festival, which will offer customers some unique experiences.

To be held from April 22 at Zone A of the September 23 Park in District 1, it will have 50 booths set up by leading consumer brands in Viet Nam offering fun activities, special discounts and the opportunity to enjoy more than 20 dishes from around the country.

Co.opmart Cong Quynh in 1996.

It will also offer a taste of the supermarket's new services.

On April 24, the night of the main event, a series of top Vietnamese music stars will perform.

Admission is free to all but those who carry Co.opmart cards will get preferential treatment.

A series of exclusive promotions to celebrate the 20th anniversary of Co.opmart will run all year long in 2016.

Besides, all outlets of the supermarket will soon revamp their display using advanced technologies and a combination of light and sound.

A Co.opmart outlet in 2016.

New business models targeting high-end segments and integrating a wide range of special services and amenities for customers will also be launched.

The most advanced technologies will also be used to enable customers to shop for everything in one location.

Co.opmart is set to establish a consumer co-operative to help every customer become a Co.opmart owner -- by fulfilling simple conditions -- and enjoy many benefits. No other business in Viet Nam has adopted such a business model.

The first Co.opmart – on Cong Quynh Street in District 1 - opened in 1996, and the supermarket has expanded to have 81 outlets nationwide. — VNS