Cheers convenience stores, situated on main streets and open the whole day, serving a wide range of foods and beverages, having comfortable seats and enabling quick bill payment, have quickly attracted young Saigonese, who with their increasing busy urban lifestyle and so like to eat on the move.

Nhat Tai, a foreign language student living on Hoa Hao Street, says he has been a regular customer at Cheers Hoa Hao in District 10 since it opened.

In the morning he visits the store, chooses a set meal and a beverage and carries them to the table and chair area to enjoy a convenient breakfast. The whole thing takes him only 10 to 15 minutes.

Cheers is a famous 24-hour convenience store in Singapore that came to Viet Nam late last year to provide convenient access to a wide range of essential goods, ready-to-eat products such as sandwiches, sushi, combo rice and noodle sets, salad and fresh fruits, desserts, soft drinks, and confectionery.

They include both locally made and imported products.

Cheers stores have free wifi and provide Co.op+ value-added services such as electricity, water, telephone, and cable TV bill payments; bus and movie ticket booking; K+ subscription extension; sales of all kinds of top-up cards; and consumer loans and insurance products.

The emphasis of the Cheers convenience store chain is to have a clean and spacious dining area with air-conditioning. Importantly, when shopping at Cheers, customers can use their Co.opmart card to accumulate purchase points.

In Viet Nam, Cheers convenience stores is owned by a joint venture between Saigon Union of Trading Co-operatives (Saigon Co.op) and NTUC FairPrice Co-operative Limited of Singapore.

There are three Cheers stores in HCM City – on Dinh Tien Hoang Street in District 1, Khanh Hoi Street in District 4 and Hoa Hao Street in District 10. — VNS