HÀ NỘI – Be Group, the Vietnamese tech company behind the BE super app, has announced a strategic partnership with AISC 2025 as the event’s exclusive transport partner in Việt Nam. The company also revealed a collaboration with Aitomatic, a Silicon Valley-based AI firm, to enhance AI applications in its operations.

The Artificial Intelligence and Semiconductor Conference (AISC 2025), to be held in Việt Nam from March 13 to 15, is a landmark event gathering global technology leaders to shape the future of AI and the semiconductor industry, currently valued at around US$1.5 trillion.

As a key Vietnamese participant, Be Group aims to reinforce Việt Nam’s presence in the global tech landscape. The BE super app currently serves 12 million users, offering diverse services, including ride-hailing, food delivery, home cleaning and fintech solutions.

At a press conference on Monday, Be Group announced deeper AI integration into its platform, applying AI-driven solutions such as dynamic dispatching, an all-app search engine, scoring systems and optimised map operations. Its partnership with Aitomatic will further leverage advanced AI solutions to improve efficiency and user experience.

Hoàng Công Huấn, Be Group’s Head of Business Development & Product Strategies, said: “Integrating AI into our operations through our partnership with Aitomatic not only enhances user experience, but also showcases the competitiveness of Vietnamese technology companies on the global stage.

"Our collaboration with AISC 2025 presents an opportunity to learn, share and expand global partnerships to drive innovation and meet rising user demands.” — VNS