HCM CITY — Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, the world's most popular audio streaming subscription service, have announced an expanded partnership that makes Aleph Spotify's advertising sales partner in over 80 markets including Việt Nam.

Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform. Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry.

Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.

Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries. 

The newly signed partnership brings Aleph's comprehensive suite of services - including local media sales, payment solutions, creative support, and performance-driven automation - to effectively monetise Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify's ad solutions to over 80 markets, including Indonesia, South Korea, Thailand, and Việt Nam.

“We are thrilled to partner with Spotify in 80+ markets," said Pieter-Jan de Kroon, APAC managing director at Aleph. "Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership."

“With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals,” said Sam Bevan, global head of Emerging & Scaled at Spotify. — VNS