HÀ NỘI — AEON Vietnam officially opened AEON Xuân Thủy, its ninth general store in Hà Nội on January 10.

AEON Xuân Thủy offers a dynamic shopping and experiential space, seamlessly blending a modern supermarket area, with a diverse dining zone featuring over ten renowned brands, ready to cater to every customer's needs.

This aligns with the AEON Group’s policy of identifying Việt Nam as a second hub, alongside Japan in its mid-term and long-term strategy. AEON Vietnam has been accelerating the development of the multi-formats that meet the diverse needs and actual conditions of each area, according to General Director of AEON Vietnam, Furusawa Yasuyuki.

Located in 122-124 Xuân Thủy Street, Dịch Vọng Hậu Ward, Cầu Giấy District, Hà Nội, AEON Xuân Thủy supports the lives of residents and visitor under their banner concept 'EATING & LIVING FUN, COVENIENT! URBAN AEON'.

The AEON Xuân Thủy store aims to be the number one destination for customers in the Cầu Giấy District and surrounding areas, targetting key customer segments including students, office workers, and new and three generational families.

With a floor area of more than 15,411 square metres (13,658 square metres of it sales) and 350 employees, the new GMS will provide the best possible experience for customers and creating a unique identity and signature for itself. 

AEON Xuân Thủy features a three-story design, with a super-size food court occupying the entire third floor. Connected directly to the first floor by modern escalators, the court, including AEON Delica and various other brands, offers a wide range of Asian and eastern cuisines. Visitors can not only savour delicious dishes, but also immerse themselves in authentic Japanese culinary experiences and discover new brands making their debut in Việt Nam.

AEON offers a wide variety of items including sushi, Japanese dishes, chicken, noodles and bakery goods, with a particular focus on lunch boxes. 

For daily essentials, AEON Xuân Thủy provides high-quality products in supermarket area, fashion, health and beauty care and household goods with AEON quality. 

The supermarket area offers a wide variety of products to meet customers’ essential needs in daily life while bringing extraordinary value and experiences through quality, premium offerings, trends, entertainment and simplicity. Young customers can explore trending items at Daily & Dairy of AEON Xuân Thủy, specifically tailored to their preferences.

With an area of more than 400 square metres, the AEON lifestyle private brand HÓME COÓRDY area provides a wide range of high-quality products characterised by their trusted quality and timeless, yet simple design, making them versatile enough to harmonise with any home decor.

In addition to in-store shopping, customers can also shop online via the ecommerce channel AEON ESHOP application. Customers can also buy AEON Xuân Thủy’s products on Grab, Shopee Food and TikTok. — VNS