During the Shopee Super Brand Day, shoppers can access special content features, including nutrition tips and shopping guide as well as consultation by nutritionists. — Photo Abbott Vietnam

Abbott and e-commerce platform Shopee will work together in a regional initiative on improving nutrition at every stage of life for Vietnamese people which will be held on Shopee Super Brand Day on May 9.

The campaign, entitled Nutrition for the whole family, aims to nurture families to live fuller lives through good nutrition. In the programme, families will receive nutrition tips, engage with a nutritionist and get to select a range of Abbott’s science-based nutrition products for children and adults.

“Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one. By partnering with Shopee, we can empower more families to choose nutritious food, by providing valuable information and tips as well as a range of specialized nutrition products to eat healthy,” said Douglas Kuo, General Manager at Abbott in Viet Nam.

"We are happy to work with Abbott to launch this campaign that educates consumers on nutrition in a fun and interactive way. We invite consumers to join us and learn about science-based nutrition tips, as well as shop for Abbott’s high-quality nutritional products through this Super Brand Day,” said Ian Ho, Regional Managing Director at Shopee.

According to a 2021 Kantar Worldpanel, Vietnamese consumers seek immunity-boosting and nutrition products, especially for seniors and kids who are at higher risk. Nearly two-thirds (63 per cent) of consumers in Asia admitted that products and services in the next five to ten years should be designed in a way that enhances health and wellbeing. — VNS