VN among top 3 fastest growing Asian markets for Mercedes

Monday, Jan 11, 2016 14:54

MBV reports to sell 3,600 cars in 2015, the best ever result since coming to Viet Nam for 20 years. — VNS Photo

HCM CITY (Biz Hub) — Mercedes-Benz Viet Nam (MBV) recently announced that Viet Nam was one of the three fastest growing markets for the German company in Asia after achieving 50 per cent growth last year.

With 3,600 cars sold, 2015 was the most successful year for MBV since its establishment in 1995.

Last year, to celebrate its 20th anniversary, MBV rolled out 20 new products, which played an important role in achieving new sales records in January, May, July, and September.

The C-Class was the best-selling with more than 1,500 units sold and a growth rate of 256 per cent. The E-Class meanwhile remained the favourite mid-sized sedan in Viet Nam with sales of 170 units for more than a 60 per cent market share.

More than 450 S-Class case were sold last year, the company said.

The SUV segment also saw success, with more than 100 orders reported for GLE variants within two months of their launch. The large-sized GL also received three-digit orders.

The company said next year it would further expand market presence with its full SUV line-up. — VNS

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