Viettel Group has significantly improved its position in Brand Finance’s leading telecom companies in Southeast Asia this year to second from seventh last year.– Photo vtc.vn
Viettel Group has significantly improved its position in Brand Finance’s leading telecom companies in Southeast Asia this year to second from seventh last year.
According to a report from the UK-based brand valuation company, Viettel is listed 49th among the top 500 telecom companies around the world with a brand value of nearly US$2.7 billion.
In the region, Indonesia’s Telkom tops at 40th with a brand value of $4.34 billion. Viettel is followed by Singtel (Singapore), Axiata (Malaysia), PLDT (the Philippines), Maxis (Malaysia).
VinaPhone ranks 10th in Southeast Asia and 89th in the world with a brand value of over $1 billion while MobiFone is 17th and 139th and valued at $391 million.
Viettel has more than 60 million subscribers in Việt Nam and is preparing to launch 4G services next month. It has 16,000 base transceiver stations for 4G services and the number will rise to 25,000 by the end of April.
Brand Finance considered three key factors that impact brand value: brand strength, business performance and external aspects.
Brand strength is the most critical because that is what the organisation has most control over and that is where all the marketing money is spent.
Business factors are somewhat controlled by the organisation, but are more driven by market forces. External factors are not at all controllable.
Brands provide the ability to demand a premium for products and services. As stronger brands drive higher revenues, investors would also be willing to pay a premium for the company.
The increasing brand values are a strong reflection of the preparedness of local telecom operators in the face of threats from foreign entrants. – VNS