A guest experiences Snapchat. — Photo provided by the agency

Snap Inc has announced the official launch of Snapchat for Business in Việt Nam.

Snapchat for Business offers businesses, marketers and brands in Việt Nam strategic advertising solutions with advanced tools, enabling them to reach and engage with the young generations globally through Snapchat’s ad platform and driving cross-border business growth, the company said in a note.

Ajit Mohan, President of APAC, Snap Inc, said: “The launch of Snapchat for Business in Việt Nam provides a opportunity for local businesses to efficiently reach the highly engaged and hard-to-reach audience on Snapchat from around the world."

In Việt Nam, MediaDonuts by Aleph, as the official representative of Snap Inc through their strategic partnership, delivers advertising solutions to cross-border businesses.

Snapchat for Business in Việt Nam, announced during a press conference in Hà Nội on Thursday, focuses on three key verticals - cross-border e-commerce, gaming and travel.

Managing Director of MediaDonuts by Aleph, Pieter-Jan de Kroon, said that Việt Nam has grown into one of the strongest markets in the region, especially in the e-commerce and mobile application verticals.

"Our goal is to empower Vietnamese businesses by offering them access to Snap’s powerful advertising solutions with comprehensive support, enabling them to engage with global audience and to drive growth across borders,” he said.

Snapchat, a visual messaging platform in enhancing relationships between friends, family and the world in what the company refers to as ‘the realest way’, continues to enhance its offerings for businesses to engage authentically with a highly active and youthful user base.

It has over 850 million monthly active users and 432 million daily active users. — VNS