HÀ NỘI — Gimo on Tuesday officially rebranded, transitioning from a flexible salary solution to a "comprehensive welfare platform" aimed at supporting low and medium-income Vietnamese workers.

With over four years of experience and a track record of assisting more than 700,000 workers, Gimo has established itself as a leader in promoting financial equality. This commitment has earned the company accolades, including recognition in the Top 10 Sao Khuê 2025 Solutions and the Most Innovative Flexible Payroll Solutions 2024 by International Finance Magazine.

"Our new identity reflects our dedication to enhancing the quality of life for Vietnamese workers. By offering comprehensive welfare solutions, we address immediate needs and support workers in all aspects of their lives," said the Founder & CEO of Gimo, Nguyễn Anh Quân.

Gimo's platform will now include financial education, healthcare and shopping tailored for underserved communities. The new logo, inspired by a free bird, symbolises the aspiration for financial freedom, while the updated colour palette of sky blue and white conveys a friendly yet professional image. The brand name has also been adjusted to "Gimo," emphasizing accessibility.

With this strategic shift, Gimo aims to expand its welfare ecosystem to serve one million workers by 2026, positioning itself as a trusted partner for businesses in enhancing employee engagement and satisfaction.

"Every worker deserves a stable and happy life. Our new positioning is a promise and a commitment to making that a reality," said the Marketing & Branding Director of Gimo, Nguyễn Thùy Nương,. — VNS