Online Friday 2017, the largest annual event for the e-commerce business and consumer communities in Viet Nam, will label 5,000 guaranteed products this year.

According to the Viet Nam E-commerce and Information Technology Agency (Vecita) under the Ministry of Industry and Trade, the event’s organiser, the Online Friday sale will take place on the first Friday of December, with hundreds of thousands of products.

The organiser will bring positive changes to ensure consumers’ rights this year. Accordingly, guaranteed products will must have certificates of origin. In addition, they will not be allowed to increase listed prices before the sale.

Vecita said customers can easily shop and interact with businesses through online and offline activities, along with many available surprise promotional offers.

In addition, to increase the quality of products and promotions, the organisers have decided to focus on attracting the participation of large enterprises.

Well-known businesses will participate, including Adayroi, Lazada, Shopee and Nagakawa, as well as Sunhouse, Anbico, Sendo and Leflair.

Last year, the total sales of 30 large companies at Online Friday 2016, held on December 2, reached VND664 billion (US$28 million), tripling the sales of the previous year. — VNS