Nexttech invests in LadiPage to promote e-commerce in Viet Nam

Friday, Sep 17, 2021 11:19

Representatives of Nexttech Group and LadiPage signed a co-operation agreement. — Photo courtesy of Nexttech

Nexttech Group and Next100 Fund have announced their investment into start-up LadiPage which has diversified technology solutions for e-commerce.

At the signing ceremony held in Ha Noi on Thursday, LadiPage launched LadiBoost package for free with an aim to promote digital transformation and the e-commerce community.

LadiBoost supports e-commerce activities for small-and-medium enterprises and online sellers through its landing page platform – LadiPage, a multi-channel communication platform with customers on one screen - LadiChat; an online payment page creation and product management platform - LadiSales; customer interactions - LadiFlow.

“The e-commerce industry in Viet Nam is in a period of flourishing development. However, many businesses have not been able to catch up and convert digitally in time. Difficulties such as market, human resources and especially technology have prevented businesses from maximising their activities. LadiPage wishes to be able to become a support tool for SMEs to "go online" soon and individuals can easily start an online business,” said Binh Nguyen, founder of LadiPage.

Nguyen Hoa Binh, chairman of NextTech said: “Facing the current COVID-19 pandemic, the most important thing is to find a new direction for sales activities, product promotion, avoiding losing many valuable opportunities. The digital transformation and online business development are indispensable to make it successful. It is the reason that NextTech Group decided to invest in LadiPage - a start-up with a clear technology and digital transformation element.”

Established in 2017, LadiPage has been one of a few landing page start-ups in Viet Nam. Landing page helps firms promote sales and effectively support digital marketing.

LadiPage now has more than 300,000 customers including big firms such as Vingroup, Golden Gate and MSB. It helps SMEs and individuals creating over 3.5 million landing pages and 450,000 orders a day.

The investment from Nexttech would help LadiPage expand in both local and foreign markets. — VNS

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