The COE will be led by Head of AI at Backbase Chris Shayan. — Photo courtesy of Backbase
Backbase, one of the global leaders in Engagement Banking, has announced its first global Centre of Excellence (COE) focused on Artificial Intelligence (AI) in HCM City.
The COE will serve as the development hub for Backbase’s AI banking solutions worldwide. It will bring together a talented team of engineers specialising in web, mobile, backend, AI, machine learning and large language models (LLM), fostering rapid AI development and innovation, the company said in a note.
"Việt Nam is a crucial part of our global strategy. Having managed an 800-person team, of which 99 per cent were Vietnamese, I can personally attest to the remarkable potential of Vietnamese talent in technology and innovation," Head of AI at Backbase Chris Shayan said.
"At this stage, our focus for the COE is to harness this talent pool to create world-leading AI capabilities that help banks solve business problems on a global scale, leveraging the wealth of knowledge and experience from Backbase’s portfolio of banks and tech experts."
Backbase's strategic decision to establish this COE in Việt Nam underscores its commitment to Asia.
The company said that Việt Nam is pegged as the fastest-growing digital economy in Southeast Asia and recognised for its rapid digital transformation, innovative spirit and growing pool of talent.
Asia is a core region for Backbase and Việt Nam has become one of the fastest growing markets in Asia, with key banks including Techcombank, TPBank, ABBANK and OCB driving digital transformation through the Backbase Engagement Banking Platform, the company said.
In another move, Backbase will host its annual flagship conference in HCM City on September 11-12 with a key highlight focusing on AI and the COE.
Core leadership team members, including the CEO, CPO, CTO and Product Directors, will gather to share the latest global insights and unveil new technological innovations. These presentations will showcase the real-world progress of Asian banks that have boldly embraced customer-centric approaches, with banking leaders from across Asia invited to join the event. — VNS