Tiktok Shop and Shopee registered growth rates of 150.54 per cent and 65.96 per cent in revenue in the first six months of this year. — VNA/VNS Photo Phạm Hậu

Vietnamese consumers spent VNĐ143.9 trillion (US$5.7 billion) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91 per cent and 65.55 per cent over the same period last year, respectively, according market analysis firm Metric.

The figures demonstrate the robust e-commerce market of Việt Nam as well as ability of sellers to take advantage of online shopping trends, the report said.

However, Metric pointed out that the growth mainly came from TikTok Shop and Shopee.

Only Tiktok Shop and Shopee registered positive growth rates of 150.54 per cent and 65.96 per cent in revenue in the period.

Meanwhile, Lazada, Tiki and Sendo saw negative growth in both revenue and sale volumes. The report pointed out that Lazada’s revenue fell by 43.81 per cent and Tiki by 48.55 per cent.

Metric said that both Shopee and Tiktok Shop successfully took advantage of livestream shopping trend, while notably, the number of shop malls increased by 12.29 per cent in the period.

The top 10 brands with the highest e-commerce revenue included only one Vietnamese brand – Vinamilk - raising a need for domestic brands to develop business strategies to compete in the domestic e-commerce market.

Metric predicted that the demand for school supplies with prices of below VNĐ50,000 per item will increase in August and early September as a new school year begins. — VNS