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| The Vietnamese-German University in HCM City, Leipzig University and the Hinrich Foundation launched an advanced training course in export management on Friday. — Photo vtc.vn |
HCM CITY (Biz Hub) — The Vietnamese-German University in HCM City, Leipzig University and the Hinrich Foundation launched an advanced training course in export management on Friday.
The course is comprehensive and divided into sections so that students can apply new insights they get immediately to their business.
Four sections -- internationalisation of small and medium-sized enterprises, global marketing, market research, and business development -- will be taught over a three-month period.
The training is practical and intensive to enable and support Asian small and medium-sized enterprises to thrive in international markets.
At the launch it was announced that the Hinrich Foundation would offer a 70 per cent scholarship to help owners or their top export managers attend the course to develop export capacity and grow the business.
The scholarships will be offered to 30 participants.
"Since 2008 we have been helping exporters in Vietnam connect with overseas buyers through our Export Assistance Program," Alex Boome, program director of the Hinrich Foundation, said.
"Suppliers tell us they need to upgrade their skills and that of their managers – but cannot afford to be out of the office for weeks at a time. This practical programme enables students to learn and apply that new knowledge immediately to their business while keeping up with their day-to-day responsibilities."— VNS