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Director of Sobica's Marketing Development Department Vu Thi Thu Hang received the awards for Aroma and Intensity coffee products.— VNA/VNS Photos Bich Ha
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HA NOI (Biz Hub) — Viet Nam's Aroma and Intensity coffees produced by Sobica Joint Stock Company won recognition at the first international roasted coffee competition in France.
The two products won the company a medal, which was presented at an award ceremony held in Paris on June 12 by the French Association for the Valorisation of Agricultural Products (AVPA) and the International Coffee Organisation.
The competition was aimed at encouraging coffee producers around the world to increase the added value of their products, said AVPA President Philippe Juglar.
He revealed that the competition drew 70 coffee products from 15 top global coffee exporters, including Viet Nam, Colombia, Cameroon, Peru, Mexico, Costa Rica, Gabon, and Panama.
Juglar remarked it was the high quality and strong taste of the coffee that won Viet Nam prizes during its first participation in the event.
Vu Thi Thu Hang, Director of Sobica's market development department, told Vietnam News Agency reporter in France that the two prizewinning Vietnamese coffees were grown in the Central Highlands region.
While Aroma coffee was a blend of the best three Arabica strains in Viet Nam, Intensity coffee was a mixture of Da Lat Arabica and Buon Ma Thuot Robusta, she added.
The company worked with its partners to determine a roasting technique that enhances the flavour of the coffee, she noted.
Trade Counsellor of the Vietnamese Embassy in France Nguyen Canh Cuong expressed his belief that Viet Nam can turn into a major manufacturer and exporter of coffee products from a major producer and exporter of coffee beans.
He encouraged Vietnamese businesses to take part in similar international competitions to gain experience from foreign partners and popularise Vietnamese coffees in global markets.
Viet Nam has total 614,545ha under coffee cultivation, 92 percent of which is located in the Central Highlands. Each year, the country exports 1 million tonnes of coffee beans, generating an export turnover of more than US$3.4 billion.
Statistics from the General Department of Customs showed that the coffee export turnover in April was US$225 million, bringing the total to $968 million in the first four months of the year. -VNS