With the 2018 FIFA World Cup underway, businesses are fighting to attract TV buyers, offering various promotions.

There is a bustling atmosphere at major supermarket chains in Ha Noi like Nguyen Kim, HC and Media Mart which have offered discounts on electronic products, especially TVs with prices cut by up to 40 per cent.

Customers of Oled and Qled TVs with sizes from 55 to 77 inches in Nguyen Kim supermarket chain will get a VND5 million (US$215) discount and can pay by installments with a zero per cent interest rate. The 45-inch smart TVs are also discounted from VND1 million - 2 million.

Meanwhile, apart from 50 per cent off, Pico supermarket chain also promises attractive gifts for customers.

Pico supermarket in Nguyen Trai Street said its TV sales had increased sharply with turnover up 20-30 per cent against the same period last year.

Electronic maintenance and small-scale electronic shops are also enjoying a boom in business.

However, experts said customers should be cautious as businesses may raise TV prices high before offering discounts, suggesting they trace real price, origin and warranty duration of products.

The FIFA World Cup takes place in 12 stadiums in Russia from June 14 to July 15. — VNS