At a K-market checkout point in Hà Nội. — Photo coutesy of K-market

The government of North Chungcheong of the Republic of Korea (RoK) announced on Sunday that the province is beginning market research in Việt Nam to strengthen the export of agricultural products.

Accordingly, North Chungcheong opened a store selling agricultural products in K-Market Sapphire in Hà Nội on May 30, which is scheduled to operate in four months.

The first store introduces 71 products from 19 companies in the province, including processed products such as tteokbokki, seaweed, and confectionery. In the coming time, kimchi and seasonal fresh fruits will also be introduced to explore customers' preferences.

Việt Nam is the 5th largest importer of North Chungcheong. Along with the Korean wave (Hallyu), Việt Nam is considered a potential market for specialty agricultural products of the RoK. — VNS