HCM CITY (Biz Hub) — A conference providing executives and marketing managers tips to enhance the results of their marketing strategies will take place this morning at IDECAF (Institut D'Echanges Culturels Avec La France).
Organised by the French Institute of HCM City, CFVG and IDECAF, the conference on "Measuring Marketing Performance" will feature a lecture by Dr Alain Olivier, Professor of Marketing, ESCP Europe/CFVG (The French-Vietnamese Centre for Management Education). — VNS