Japanese enterprises seek distribution partners in Viet Nam

Saturday, Aug 22, 2020 07:11

Customers choose Japanese cosmetic products at Sakuko Japanese Store in Doi Can Street in Ha Noi — Photo cafef.vn

Japanese businesses that sell homecare, beauty and health care products will join a programme in Ha Noi to seek Vietnamese distributors in the local market.

Due to the impact of the pandemic, the framework of the Good Goods Japan 2020 programme held by the Japan External Trade Organisation (JETRO) from August 24 to October 30 will be held online with 46 Japanese enterprises.

JETRO Project Director Hanoi Abe Tomofumi said Vietnamese distributors, importers and wholesalers and retailers will have online negotiations with Japanese consumer goods manufacturers after checking products in Ha Noi.

“There are many Japanese distribution channels in Viet Nam via local retail system," he said.

He said Good Goods Japan 2020 was the programme's seventh year in Viet Nam, showing the strong interest of Japanese businesses in the market.

He also said as Japanese manufacturers saw the strong development of the local retail market in recent years with increasing demand for high-quality products from Japan, adding that half of the enterprises were new to the market.

JETRO’s survey showed that among Japanese products, Vietnamese consumers were most interested in kitchen utensils, health and beauty products, sanitary products and detergent.

According to the General Statistics Office, Vietnam's retail goods market has grown rapidly in the past 10 years, with retail sales of goods nationwide exceeded VND3.7 trillion (US$159.3 million) last year, three times higher than the figure in 2009. — VNS

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