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| The Japan Rice and Rice Industry Export Promotion Association on Monday organised a business-to-business meeting in HCM City aimed at selling Japanese rice and rice products to Viet Nam. — VNS Photo |
HCM CITY (Biz Hub) — The Japan Rice and Rice Industry Export Promotion Association on Monday organised a business-to-business meeting in HCM City aimed at selling Japanese rice and rice products to Viet Nam.
More than 70 local businesses met with visiting Japanese business executives to explore partnership opportunities.
The association's managing director, Minotu Yoneda, said Japan's staple rice is short-grain Japonica, valued for its deliciousness and high nutrition. It is also used to make the popular wine sake and a variety of snacks.
"We see that our rice does not have sufficient exposure globally, therefore we decided that the best way for people to learn about its quality would be for them to experience it, and it is also a good way to promote cross-cultural understanding," he said .
There was a taste and tell session at the event.
JRE was established last year as a co-operative framework for understanding and solving tasks that need to be addressed to uncover and expand overseas demand for Japan's rice and rice food products. — VNS