IDM Edu Viet Nam on July 12 launched a professional digital marketing training programme authorised by Ireland’s Digital Marketing Institute. — VNS Photo

IDM Edu Viet Nam has launched a professional digital marketing training programme authorized by Ireland’s Digital Marketing Institute.

IDM Edu Viet Nam will provide training programmes ranging from basic to advanced, which will enable students to build a strong and flexible digital marketing platform.

Vu Van Hien, IDM Edu Viet Nam's learning director, said the curriculum would be updated every two years to match the evolving needs of the industry.

After the course, students can apply for an international certificate exam -- through the Pearson VUE International Test Centres -- which is recognised in more than 80 countries around the world, including the US, UK, France, Germany, Australia, and Canada.

Enrollment for course on certified digital marketing professional is under way.

Other courses like certified digital marketing specialist in social media and in search marketing and for professionals in certified digital and social selling will be offered in future.

Demand for human resources in digital marketing is increasing in Viet Nam, but there is a lack of qualified personnel, Hien added. — VNS