Employees of Ha Noi Electromechanical Manufacturing Company produce electrical motors for export. Ha Noi plans to improve trade promotion programmes to help exports. — VNA/VNS Photo Minh Dong

Phan Tien Binh, deputy director of the Ha Noi Industry and Trade Department, said trade promotion programmes for new export markets would be bigger and better in coming years.

Trade promotion programmes were scheduled to focus on markets in South America, Central America, Europe and Asia, said Binh.

The greatest focus would be on Japan, ASEAN, South Korea and China, which would continue to be the major export markets for Ha Noi due to their geographic proximity and high demand, he said.

Additionally, Ha Noi would continue expanding the export of goods and services to the Middle Eastern and African countries.

The city would also better ensure the quality of enterprises that join trade fairs abroad and promote advertising of products at the fairs to improve quality of the trade promotion programmes, he said.

The department would enhance co-ordination between local enterprises and foreign partners in Ha Noi. The city would give priority to foreign importers and foreign enterprises that import goods from villages, while also helping to develop supporting industrial facilities and consulting enterprises.

It also planned to increase investment capital in trade promotion programmes for export products.

The city expected to increase the export of processed farming products, interior decoration products, packaging, software and logistics products.

Binh said the plans would help Ha Noi increase exports, especially at a time when the global economy was recovering.

The department reported Ha Noi gained a slight rise of 0.2 per cent in export value to US$4.17 billion for the first five months this year compared with the same period of last year.

Key staples included textiles, garments, handcraft articles, coal and farming products. The major export markets were ASEAN, China, Japan, the EU and the US. — VNS